M.A.D.1s
For this project, I had the opportunity to collaborate with the Swiss watchmaking brand MB&F to showcase their latest creation: the M.A.D.1s. This watch, both technological and avant-garde, stands out for its unique design and revolutionary mechanics.
My role was to create a motion design animation that highlights the subtleties of this model, with a particular focus on the « smooth revolutions » and « high-speed rotations » of the watch’s movement. The visual approach of the project focused on showcasing the textures, materials, and graphic elements unique to MB&F while offering an immersive and modern experience.
The animation presents the watch from various angles, emphasizing the intricacies of its technical details and the singular aesthetics of the M.A.D.1s. I worked on clean yet dynamic compositions, playing with light and typography to convey the spirit of innovation and gratitude embodied in this new edition.
The graphic interface design echoes the precision engineering codes to visually translate the complexity of the watch’s internal movements while staying true to MB&F’s visual universe.
This project was another opportunity to explore the interaction between technology and storytelling, with the ambition of capturing the exceptional character of the M.A.D.1s.
